An artist with real touch.

I’m not really a car guy.  I’ve lived in public transportation-friendly cities for my entire adult life, and my open road exploits are limited to Ford Taurus vacation rentals. You don’t have to be a AAA member, though, to appreciate Audi’s new marketing stunt. You see, Audi is releasing what they think will be a game changing new model in 2010. Apparently the S60 is so cool, they didn’t want to just post photos of the new model and leave it at that. Instead, they engineered a “blind preview,” utilizing the unique talents of artist Esref Armagan. They invited the blind Turkish painter to caress the car from head to toe, then create his version of the S60. (Real live photographs are now available.)

You may be thinking, ‘Maybe this dude’s only been blind for like two years or something. I mean, Beethoven went deaf and he still composed symphonies, right?” Well, you’re being a cynical punk, because Armagan’s been blind since birth. Plus, before he proved them wrong, scientists thought it would be impossible for a congenitally blind person to create 3-dimensional art. This is impressive stuff. Watch the video–I think you’ll agree.

Visit Esref Armagan’s website

More about the Volvo S60