Step into the VOGUE

Imagine a world where you can flip through your favorite magazine, admire the products featured in the pages, and then go online and find those exact products for sale in all the same place. Pretty convenient, right? VOGUE thinks so. This week the fashion magazine announced a collaboration with exclusive designer-sale website Gilt Group, which will allow  members to ”Shope the Issue” of VOGUE. This month, members will find the 10 editor-selected menswear looks featured in the February issue. The sale is going on now until February 8th, and includes clothes from a range of high and low-priced outlets, including Gap, Theory, and Topman.

While the Annie Hall look might not be your bag, this collaboration seems like a promising first step towards merging the print and digital realms of  magazines. Especially from VOGUE, which, until recently, didn’t even have its own website. And it’s a particularly interesting announcement in light of this week’s presentation of the itampon ipad. Maybe sometime soon, we’ll all be able to read our favorite books and magazines on our ipads, click on a product to add to our cart and check out, all without even turning a page.