who is iamamiwhoami?

This interesting YouTube campaign isn’t necessarily new, but I only recently caught on.  Now I’m obsessed.  Five months ago the YouTube account iamamiwhoami launched. It started with a brief, one minute long, strange-as-hell clip featuring trees with limbs moving to an electronic hymn of sorts…cut with a scene of a woman in a bog looking pool attached to some cord (umbilical?).  A viral phenomenon is born!

Via thesound.com: “In the five months since, seven similar videos have been posted, each time revealing slightly more of the mysterious young woman’s features, who is seemingly born of a tree or out of the Earth. The last two, titled simply “b” and “o” (rather than long number sequences separated by periods) are full-length songs, and show enough of the woman’s face, uncovered by tar-like makeup and relatively undistorted otherwise, for some to recognize her as Swedish singer/songwriter Jonna Lee.”

These videos are, in my humble opinion, amazing and certainly worth your time.  While it is widely speculated at this point that Joanna Lee is in fact the songstress featured in these clips, her record label denies any involvement and Jonna herself is unwilling to commented on them.

There’s a lot of layers here, and I have to say I don’t care who is responsible…just as long as they keep it up.

iamamiwhoami YouTube channel