Whitney Port + Elle Magazine = Ru La La

Fans of MTV’s The City know that in last week’s episode, Elle magazine recommended Whitney Port’s clothing line, Whitney Eve, for a special collaboration with designer discount site, Ru La La. Well, in an impressive display of TV/mag/online synergy, that promotion, billed the Elle Modern Designers Boutique, went on sale today (May 12th) at 11am EST.

The sale pairs items from the clothing lines of upcoming designers Whitney Port and Brian Reyes, all hand-selected by Elle editors.

Just 10 minutes after the sale opening, this Whitney Eve cream cut-out dress for $79 sold out:

Her colorful vest + shorts combo for $178  is still available, but might be too LA for us New Yorkers (i.e. COLORS):

Brian Reyes has some fun, ruffled pieces in his sale, including this gorgeous Parchment Silk skirt for $299:

And this classic little black dress with asymmetrical ruffles and back cut-out for $299:

To see the rest of the pieces, log in toRuLaLa.com. And to learn more about Whitney Port’s style, stay tuned for her upcoming book, TRUE WHIT, coming out February 2011 from It Books. Can’t wait!