Dangerous Curves Ahead
Do you want to get rid of something in your wardrobe? Do you like free jeans? Are you one of 54% of women who try on an average of 10 pairs of jeans before finding one that fits? Do you like free jeans? If you said yes to any of the above, you should definitely find yourself in NYC’s Bryant Park at 10 am this Friday, August 27th for the Levi’s Wear What Fits event!
Just bring an unwanted garment to the event, and in exchange Levi’s will donate the item to Goodwill and hand you a FREE pair of their new Curve ID jeans. The Wear What Fits event will also feature a live performance by singer Janelle Monáe and a meet and greet with style guide Bobbie Thomas.
Touting Curve ID as a line of custom fit jeans that focus on shape instead of size, Levi’s says the three fits are based on their analysis of over 60,000 3D body scans and 1-on-1 conversations with real women. This entertaining video on their website explains the options:
If your jeans are too tight at the waist – you need the slight curve
If the waist fits but doesn’t flatter - you need the demi curve
If the waist fits but gaps at the back – you need the bold curve
All of these descriptions seem like a thinly-veiled way to ask: how big is your butt??? but we’ll let it go. Free jeans for everyone!
