Live every week like it’s Shark Week
Started in 1987 by the Discovery Channel, Shark Week happens annually every summer. And every summer, fans get more and more obsessed. Shark Week has gotten so big that sharks have begun appearing on TV, in the streets and even on buildings. Take a look:
To start off, here’s a funny shark commercial that I really hope airs on Discovery Channel this week during the festivities:
It seems just about everyone can get into celebrating Shark Week. Here’s a pedicab riding around Manhattan during Shark Week in July 2008:
Even Discovery Channel, the sponsor of Shark Week, pulls out all of the stops at its national headquarters in Silver Spring, MD:
Also, Martha Stewart endorses Shark Week:
What better way to enjoy a Shark Week episode such as “Into the Shark Bite” (where you “…go on a wild ride as [the Discovery Channel shows] you the LAST thing you’d ever want to see in real life: close up views of attacks by the world’s most deadly sharks — from INSIDE their mouths!” airing Aug.5 at 10 pm EST on the Discovery Channel) than to watch while indulging in Martha Stewart’s clever shark and beach cupcakes?
And hand it to 30 Rock to mention Shark Week while also providing another hilariously quotable phrase.
In a first season episode, Tracy gives Kenneth some advice: “So, here’s some advice I wish I woulda got when I was your age: Live every week like it’s Shark Week.”
Happy Shark Week!




