Whitney Port + Elle Magazine = Ru La La
Fans of MTV’s The City know that in last week’s episode, Elle magazine recommended Whitney Port’s clothing line, Whitney Eve, for a special collaboration with designer discount site, Ru La La. Well, in an impressive display of TV/mag/online synergy, that promotion, billed the Elle Modern Designers Boutique, went on sale today (May 12th) at 11am EST.
The sale pairs items from the clothing lines of upcoming designers Whitney Port and Brian Reyes, all hand-selected by Elle editors.
Just 10 minutes after the sale opening, this Whitney Eve cream cut-out dress for $79 sold out:
Her colorful vest + shorts combo for $178 is still available, but might be too LA for us New Yorkers (i.e. COLORS):
Brian Reyes has some fun, ruffled pieces in his sale, including this gorgeous Parchment Silk skirt for $299:
And this classic little black dress with asymmetrical ruffles and back cut-out for $299:
To see the rest of the pieces, log in toRuLaLa.com. And to learn more about Whitney Port’s style, stay tuned for her upcoming book, TRUE WHIT, coming out February 2011 from It Books. Can’t wait!
It Books to publish book by Whitney Port

It Books to publish a new book by The City star, Whitney Port
New York, New York (April 21, 2010). It Books, an imprint of HarperCollins Publishers, has announced it will publish True Whit by Whitney Port, star of the MTV hit reality shows, The City and The Hills.
The deal was negotiated by Lisa Sharkey, Senior Vice President and Director of Creative Development at HarperCollins, Matthew Elblonk of DeFiore and Company, and Max Stubblefield of United Talent Agency. True Whit is scheduled to be published on February 1, 2011 and will be edited by Amy Bendell and Jen Schulkind.
Upon reaching her early 20’s, Whitney Port experienced what her mother called, “The Quarterlife Crisis” the time in your life when you’re in your 20s, out of school, and facing the world on your own for the first time. Although initially thrilled to be on her own, Whitney soon learned navigating through the real world wasn’t easy. Real life is filled with challenges, expectations, pressure, and frankly, more than a few crazy people. Hitting a crossroads, Whitney decided not to throw in the towel, and began to reassess and regroup. It was this experience that inspired her to write the book.
In a conversational, fun, and candid guide for girls looking to start out with style, Port shares personal stories, honest and straight-forward advice, and what she’s learned along the way, from how to get rid of puffy under-eye bags, to what to wear on a first date, and how to turn a tiny apartment into a palace, as well as perfecting your hostess skills. Whitney’s fans will get to see a side of her that the cameras don’t capture. The book will be complete with her own scrapbook, worthy behind-the-scene photos woven throughout with intimate and personal family stories, and advice and recipes from the woman she looks up to the most, her mom.
“Being a twenty-something can be a difficult phase,” says Whitney, “There are so many questions, and I wanted to write about my experiences for anyone who needs help navigating through life. It’s a really fun and fresh how-to-guide where I can share anecdotes that I’ve learned from both work and my personal life.”









